LONDON, SINGAPORE, 14 November 2023 – As part of CNBC's mission to inspire and empower the next generation of business leaders and investors, CNBC, First in Business Worldwide, today launched the brand campaign 'Live Ambitiously' across Europe, the Middle East, Africa, and Asia-Pacific.
In campaign elements airing on TV and available on digital and social platforms, CNBC anchors discuss their relationship with ambition, what personal success means to them, their best advice, and how they have overcome challenges. Viewers are given access to anchors in a new way, as they share personal stories about their achievements and how they got to where they are today.
Launched in North America earlier this year, the campaign is now live around the world, with international spots from Christine Tan, anchor of Managing Asia, Karen Tso and Steve Sedgwick, co-anchors of Squawk Box Europe, Martin Soong and Sri Jegarajah, co-anchors of Squawk Box Asia, Joumanna Bercetche and Julianna Tatelbaum, co-anchors of Street Signs Europe, and Tanvir Gill, anchor of Street Signs Asia.
"'Live Ambitiously' shines a spotlight on CNBC's ability to inspire our audiences to recognize and embrace their own ambition, and seize opportunities to improve their lives and financial well-being" said KC Sullivan, President of CNBC.
"With this brand campaign, we are reinforcing CNBC's position as the world's number one business and financial news network and strengthening the communication of the brand globally. Our anchors are incredibly driven individuals who are deeply committed to providing consumers with the news and information they need to help them succeed. This campaign offers a look behind the curtain like never before, and I believe that the personal success stories from our talent will resonate around the world."
CNBC is where ambition meets opportunity. To learn more about CNBC's 'Live Ambitiously' campaign, visit cnbc.com/live-ambitiously.
Share what ambition means to you on social media using #LiveAmbitiously.
About CNBC
CNBC, First in Business Worldwide, is the recognized global leader in business and financial news. With headquarters in New Jersey, London and Singapore, CNBC covers financial markets in real-time, offering breaking news, exclusive interviews, stocks and trading analysis, and in-depth reports on factors driving the economy. CNBC's mission is to help business leaders, the financial community and anyone with assets to invest or protect make informed money decisions and get ahead.
CNBC's vast portfolio includes the TV channel, available in over 372 million households, hotels and office buildings across 154 countries; CNBC.com, the online destination for the latest financial news and information; CNBC PRO, the network's premium subscription service with first access to markets and influential voices, as well as the CNBC app, podcasts, newsletters, live events, and social media and digital video platforms.
CNBC is a NBCUniversal company. For more information, visit www.cnbc.com
Media Contact
Eden Kyle, Communications Manager, CNBC International
Eden.Kyle@nbcuni.com