Shares of South Korean consumer electronics giant Samsung fell almost 4 percent on Friday as the company's second quarter earnings estimate, though at a record high, did not meet analysts' expectations.
In its pre-earnings guidance on Friday, the company said it expects operating profit to have risen 47 percent in April-June from a year earlier to a record 9.5 trillion won ($8.3 billion), but this was lower than analysts' forecasts for a rise to 10.16 trillion won.
This miss in earnings forecast, according to analysts, is due to narrowing profit margins as Samsung ramps its low-end smartphone business to increase its foothold in emerging markets. However, they remain upbeat on the outlook for the world's largest smartphone maker given robust overall smartphone sales volumes and its diversified business portfolio.
(Read More: Samsung Estimates Q2 Record Profit, Misses Forecast)
"As the industry goes towards more lower-end smart phones and lower price points...I'm not particularly worried," said Mark Newman, senior research analyst at research firm Sanford Bernstein.