Anyone who reads this blog knows that sports is quite a business. And that's why we appreciate the little things so much. Take a look at this photo of the USA Basketball Team provided by Nike in a news release about the company's new Olympic jerseys.    Read More

But it's an interesting dilemma. Given the cost of things, at what point should sponsors, or ticket holders for that matter, be able to get some compensation for a lesser expectation? At what point does is the subject to change line after the asterisk just not acceptable?    Read More

O.J. Mayo’s marketing agent Maverick Carter, CEO of LRMR Marketing, confirmed this morning that Mayo has signed a four-year deal with Nike.    Read More

After his second round loss to Marat Safin, Novak Djokovic was asked--in his post-match press conference--about his change in brand of shoes, which we've been monitoring very closely.    Read More

On Monday, I wrote about how the shoe money has dried up for this year's crop of NBA Draft picks. So much so, I'm hearing, that we might not see a single player ink a deal worth more than $2 million annually.    Read More

Just a day after I revealed that Novak Djokovic was wearing Nike shoes despite having a contract with Adidas, the third-ranked player in the world (still wearing Nikes) lost in three straight sets in the second round today to Marat Safin, now the 75th ranked player in the world.    Read More

If someone said they’d pay you thousands and thousands of dollars to wear a shoe, how bad would a shoe have to be for you not to wear it? I’m asking that of Novak Djokovic today.    Read More

It's the Monday before the NBA Draft and not one top draft pick has signed with a shoe company. It’s partly due to the fact that there’s just not one standout slam-dunk, marketable player in Derrick Rose, Michael Beasley or O.J. Mayo. But it’s also due to several other factors that can’t be ignored...    Read More

If Michelle Wie wins sometime in the near future, I'm going to have no one to criticize.    Read More

NBC, which has broadcast Notre Dame football games since 1991, extended its contract with the school today through the 2015 season. This despite the disastrous 3-9 season last year in which the network had the lowest rated broadcasts ever.    Read More