The “Back to the Future” movie franchise, which produced three movies from 1985 to 1990, generated an impressive $935 million in gross box office receipts. Nike will be releasing their new Hyperdunk in a teal version to make it look like the “Air McFlys.” Shoe collector shop Undefeated in Santa Monica will get first dibs as they’ll sell less than 100 pairs today.   Read More

But it's an interesting dilemma. Given the cost of things, at what point should sponsors, or ticket holders for that matter, be able to get some compensation for a lesser expectation? At what point does is the subject to change line after the asterisk just not acceptable?    Read More

Because of television commitments, the playoff game has to played on Saturday, July 5th. Realizing they were in a tough spot, the team management brainstormed and came up with the idea to give away tickets to the exact area where their star player comes from.    Read More

O.J. Mayo’s marketing agent Maverick Carter, CEO of LRMR Marketing, confirmed this morning that Mayo has signed a four-year deal with Nike.    Read More

After his second round loss to Marat Safin, Novak Djokovic was asked--in his post-match press conference--about his change in brand of shoes, which we've been monitoring very closely.    Read More

On Monday, I wrote about how the shoe money has dried up for this year's crop of NBA Draft picks. So much so, I'm hearing, that we might not see a single player ink a deal worth more than $2 million annually.    Read More

Just a day after I revealed that Novak Djokovic was wearing Nike shoes despite having a contract with Adidas, the third-ranked player in the world (still wearing Nikes) lost in three straight sets in the second round today to Marat Safin, now the 75th ranked player in the world.    Read More

If someone said they’d pay you thousands and thousands of dollars to wear a shoe, how bad would a shoe have to be for you not to wear it? I’m asking that of Novak Djokovic today.    Read More

One week until the SAG contract expires, and a deal appears highly unlikely. This as the Screen Actors Guild celebrates 75 years of butting heads with the studios. But Tom Hanks is among those actors telling SAG to butt out of another union’s contract offer...   Read More

It's the Monday before the NBA Draft and not one top draft pick has signed with a shoe company. It’s partly due to the fact that there’s just not one standout slam-dunk, marketable player in Derrick Rose, Michael Beasley or O.J. Mayo. But it’s also due to several other factors that can’t be ignored...    Read More