There's an interesting theory when it comes to the SUV market. It goes like this: now is the best time to buy an SUV because the used market has bottomed out and prices will soon start going up. The more I've heard this, the more I've talked with dealers. And you know what their reaction is? A good laugh.   Read More

See, even mighty Toyota Motor is shifting into a slower gear. This morning in Tokyo, the company gave its business outlook for 2009 and beyond. It was mixed -- which is not surprising, given the economy. Here's Toyota's plan to stay ahead.   Read More

Since I've started this blog I've have had people react strongly to some of the things I've said. But NOTHING compares to the e-mails I've read after advocating the need for Federal loans to help the Big 3 automakers re-tool and rebuild their operations.   Read More

They say timing is everything. For Honda nothing could be truer. In the next couple of weeks an updated version of the company's red-hot subcompact, The Fit, will start rolling into showrooms. Talk about having the right model in place at the right time.    Read More

Let's get some things straight. As I write this blog, I'm fully aware some of you will scoff at the idea of the Federal government offering billions of dollars to the Big 3 in restructuring loans. I know some of you will say, "Don't give them a bail out. Let'em go under."    Read More

Don't look now, but something is coming back: deals. Not just little ones. Pretty decent deals. GM, Toyota and Mazda are currently running some of the more prominent marketing campaigns. But make no mistake, almost all the automakers are throwing more money and more generous financing terms behind their new models.    Read More

Here's a novel idea. Let's take the people who actually work at a car company and put them behind the wheel of the models crucial to that company's future. Ford Motor is starting to do that, and it's probably one of the smartest moves this company has ever made.   Read More

There are only a couple of pure plays when it comes to auto-repair companies. This is Cramer's favorite.   Read More

O'Reilly Automotive is a play on a new trend in American car ownership.   Read More

The latest U. of Michigan survey on customer satisfaction with automakers are a bit perplexing. On one hand, they show there's a wider gap between the Big 3 and their foreign rivals. On the other, these results fly in the face of numerous other studies that show the Big 3 edging closer to competitors when it comes to quality and reliability. Who's right? Both, actually.   Read More