Like much of the economy, Starbucks isn't completely healthy. But PR executive Michael Levine, author of "Broken Windows, Broken Business," goes so far as to suggest the company has come down with a potentially fatal "virus."    Read More

Anyone who reads this blog knows that sports is quite a business. And that's why we appreciate the little things so much. Take a look at this photo of the USA Basketball Team provided by Nike in a news release about the company's new Olympic jerseys.    Read More

They came, they saw, they paused. Tesco, the world's third largest retailer, finally invaded the world's largest retail market--the U.S.--last November, opening its first Fresh&Easy store in Los Angeles.    Read More

Northrop Grumman and EADS want to assemble the KC-45 tanker in Mobile, Alabama--assuming the Air Force ever buys one. With Boeing successfully challenging that award, a Mobile restaurant called Foosackly's (what?) which specializes in chicken fingers is putting up billboards and selling T-shirts...    Read More

The “Back to the Future” movie franchise, which produced three movies from 1985 to 1990, generated an impressive $935 million in gross box office receipts. Nike will be releasing their new Hyperdunk in a teal version to make it look like the “Air McFlys.” Shoe collector shop Undefeated in Santa Monica will get first dibs as they’ll sell less than 100 pairs today.   Read More

But it's an interesting dilemma. Given the cost of things, at what point should sponsors, or ticket holders for that matter, be able to get some compensation for a lesser expectation? At what point does is the subject to change line after the asterisk just not acceptable?    Read More

Because of television commitments, the playoff game has to played on Saturday, July 5th. Realizing they were in a tough spot, the team management brainstormed and came up with the idea to give away tickets to the exact area where their star player comes from.    Read More

The magazine business has been searching for a solution. Sure putting content online helps grow ad revenue. But some people do still like flipping those glossy pages. With more and more people shifting their reading online, how do you grow the sale of physical magazines.   Read More

Sony's CEO Howard Stringer has unveiled the company's three year plan and one key to its growth strategy is a new video service called the PlayStation Network. Stringer said at a news conference: "Our mission is simply to be the leading global provider of networked consumer electronics and entertainment."    Read More

Oh those marketing geniuses at Yum! Brands and Cadbury Schweppes. Slogans like "Finger Lickin' Good," and people dancing around singing "I'm a Pepper" just don't cut it anymore in the age of dogs riding skateboards on YouTube and products which promote "going commando." Sigh. I miss wanting to teach the world to sing, in perfect harmony.    Read More