Advertising group WPP beat market expectations for first-half sales and profits and stuck to its full-year profit target on Friday although a slowdown that began in May continued in July.

On the first Saturday in August, at midnight, Wordsmiths Books in Decatur, Ga., will be decorated in black and red and packed with teens dressed like vampires and werewolves. What is this festive feast for? To celebrate the release of best-selling author Stephenie Meyer's "Breaking Dawn,” the fourth and final book of her “Twilight” series.

Germany's GfK Holdings is considering a cash offer for Britain's Taylor Nelson Sofres after Martin Sorrell's advertising group WPP muscled in on their original merger plan.

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After watching its bigger rival McDonald's try to woo mothers and grab a share of the family budget, Burger King is launching a new marketing and promotional campaign targeted to moms.

TV advertisers are preparing for the 52 week season.

Wilkes University badly wanted 18-year-old Nicole Pollock to be part of its freshman class this fall —  so much so that it made her the star of her own ad campaign.

Online advertising spending looks set to overtake spending on television in the UK by the end of 2009, according to a recent report.

WPP, the world's second-largest advertising and marketing company, on Friday posted 2007 like-for-like revenue growth in line with forecasts and said 2008 should be better following record business wins.