The Olympic Games not only brought gold for athletes and their countries, but also for the companies that outfitted them with their gear.

After some disappointments among Nike's prospects, the company is looking to men's basketball for one of those big medal moments companies crave from the Olympics.

NIKE DEALS: Nike endorses many athletes who've won many medals this year. But a big iconic wins pay off well for marketing and branding.

Hurdler Liu Xiang's surprise departure from the Olympics was a blow to advertisers including Coca Cola and Nike that made the 25-year-old hurdler a star of campaigns aimed at Chinese consumers.

Nike Inc. said Friday that it has found major worker rights violations at one of its Malaysian contract factories, including squalid living conditions, garnished wages and withheld passports of foreign workers.

By anyone's reckoning, it was a rough week.  Crude oil continued its relentless climb; banks and brokerages gave hints of more discouraging news; government data pointed to a weak economy; even strong companies like Nike, Oracle, and Research In Motion issued cautious guidance; and Federal Reserve policymakers, widely perceived as powerless to help, left interest rates unchanged.  But all week, even through the worst of the market's sell-offs, CNBC guests offered

Athletic shoe and apparel company Nike Inc. says strong growth overseas, particularly in Asia, helped boost its fourth-quarter profit by 12 percent.

China remains the most popular destination for foreign industrial investment in the world, attracting almost $83 billion last year. But a growing number of multinational corporations are pursuing a strategy that companies and analysts call “China plus one,” establishing or expanding Asian bases outside China, particularly in Vietnam.

Unfortunately, for a huge number of companies across the world, the English national football team is not very good and has failed to qualify for Euro 2008, which kicks off in Switzerland on Saturday.

There are a lot of baby boomers out there and there's a lot of potential money to be made off of their retirement. Just be prepared to apply unconventional thinking to fit the habits of nontraditional people.

Where do you put your money now? CNBC asked the experts what stocks they would pick

Shoes made from old tires, fleeces made from recycled plastic and organic cotton shirts -- they’re all part of an eco-friendly fashion movement that is gaining momentum.

Nike, the world's largest maker of athletic footwear and apparel, reported a third-quarter profit that easily beat expectations, helped by strong international sales of shoes and clothing buoyed by a weak dollar.

The consumer discretionary sector has taken a beating recently, but a couple of top market professionals think it may be time for investors to move into the sector.

Adidas's fourth-quarter net income rose sharply but was below analysts' expectations after sales at its Reebok brand fell and North America remained weak.