Are parents more willing to splurge on toys for their kids? Toymakers think so.
That was one of the most notable takeaways from this week’s 109th American International Toy Fair in New York.
Toy companies are playing to the extremes. As you walked around the booths of the Jacob K. Javitz Center or visited company showrooms throughout the city, you were sure to find lots of little, low-priced collectible toys as well as bigger, more elaborate items priced above $100 mark. That’s a big step up when you consider the average price of a toy these days is $8.
It’s also interesting because it follows a year of declining toy sales in the U.S. According to market research NPD Group, U.S. retail sales of toys generated $21.18 billion in 2011, a 2 percent decline from the $21.68 billion in toy sales rung up in 2010.