Peacock is launching at an advantageous time, says Bank of America's Jessica Reif Ehrlich

Peacock, the streaming service from CNBC's parent company NBCUniversal, launches Wednesday. Peacock intends to stand out from the crowded streaming landscape by offering a free, ad-supported version of its platform. Jessica Reif Ehrlich, senior media and entertainment analyst at Bank of America, and Tom Rogers, executive chairman of WinView and former CEO of TiVo and former NBC Cable president, join "Squawk Box" to discuss how the new platform could fit into the streaming wars.