Here's what to expect from the leadership of the newly-formed ViacomCBS

CBS and Viacom reached a merger deal after years of on-and-off negotiations. The new company will be named ViacomCBS. Ed Lee, New York Times corporate media reporter, and Jeff Sonnenfeld, senior associate dean for leadership studies at the Yale School of Management, join "Squawk Box" to discuss what this deal means for the future landscape of the media industry.